Kobe NBA Logo Campaign: What It Is & Its Status
Years after it started trending, fans are still asking the same question: will the NBA ever put Kobe Bryant on its official logo?
Search "Kobe NBA logo" and you'll find the same recurring campaign: a push from fans, former players, and even some current stars to redesign the league's official logo around Kobe Bryant's silhouette, replacing the current Jerry West-inspired design.
A player silhouette against the sky — the same visual language fans want the league's logo to adopt.
The NBA has never officially changed its logo — tribute elements like the Mamba patch exist separately from the league's primary mark.
Who's Actually in the Current NBA Logo?
The NBA's logo — a blue-and-red silhouette of a player dribbling — was designed by Alan Siegel in 1969, based on a photograph of Lakers legend Jerry West. The league has never made West's likeness official policy, but West himself publicly acknowledged being the inspiration for it over the years.
How the Kobe Campaign Started
Following Kobe Bryant's death in a helicopter crash in January 2020, an online petition calling for the NBA to redesign its logo with Bryant's silhouette gathered enormous public support, reportedly reaching millions of signatures. The idea resonated because of Bryant's stature as one of the most influential players of his generation and the outpouring of grief across the league at the time.
Has the NBA Responded?
The league has not changed its primary logo. Instead, the NBA and its partners introduced separate tribute elements — including a "Mamba" patch worn during commemorative games and various Kobe-branded merchandise and court decals — without altering the official league mark itself. The campaign resurfaces periodically, especially around the anniversary of his death and around All-Star Weekend, but as of now the Jerry West silhouette remains the league's official logo.
Frequently Asked Questions
What is the Kobe NBA logo campaign?
A fan-led push to redesign the NBA's official logo to depict Kobe Bryant instead of the current Jerry West-inspired silhouette.
Has the NBA changed its logo to Kobe Bryant?
No — the league has introduced separate tribute branding, but the primary logo has not changed.
Who is actually in the current NBA logo?
It's based on a 1969 photograph of Lakers legend Jerry West, designed by Alan Siegel.
